In collaboration with Coca-Cola's North American design team, we began by revitalizing Dasani’s iconic logotype to purify its visual expression and elongated its form to create a bigger branded impression both on and off the label. Dasani’s distinctive ‘S’ character was reimagined as a wave device—introducing simplicity and consistency—across multiple touchpoints. And finally, a lighter brighter blue was introduced to add vibrancy and life to Dasani’s brand world.
Branding
Packaging